“Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.”

Nobody wants to buy sour milk.

Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.

We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.

Apple Stores Offer the Best Buying Experience and Customer Service On The Planet

I don’t think Apple has to own a content business.

I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.

Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.

You can’t have a back door that’s only for the good guys.

I love museums. But I don’t want to live in one.

For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.

Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.

If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.

Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.

No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.

Apple Pay is forever changing the way we pay for things.

A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.

A society is healthy only when it allows its members to discuss their thoughts openly. This is also the only way that a society can gather consensus, let everyone express his or her wish, and foster creativity.

Living is a form of not being sure, not knowing what next or how. The moment you know how, you begin to die a little.

Awareness yields to itself, to its inherent creativity, to its expression in form, to experience itself.

The creative urge is the demon that will not accept anything second rate.

It has been a process ever since and I am now a big advocate in the message that we are not alone and we all have ample creativity within us if we just trust it.

What I could not learn was to think creatively on schedule.

She helped me wake up to the fact that I had a source of creativity that was my true creative nature and when I embraced it and asked for this presence in my life.

We are not alone and we all have ample creativity within us if we just trust it.