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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.

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Creativity Eay Enough Keep People Simplest Something Thinking

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
TIM COOK

Apple Give Goal Imagine Life Once Something Want Whole Without
Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
TIM COOK

Amazing Apple Being Creative Genius Human Lost Visionary World
From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
TIM COOK

App Companies From Hard Innovating Innovation List Look Point Press Small View
Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
TIM COOK

Base Business Country Different Forth Information People Person Product Very Watch
I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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Apple Encryption Everywhere Fact Funded Government Some
No one should have a key that turns a billion locks. It shouldn’t exist.
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Billion Exist Key Lock Should Turn
You are more powerful than you think.
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Energy More Positive Powerful Think
If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
TIM COOK

Everything Money More Position Power Privacy Protect Responsible Something Valuable
Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
TIM COOK

Always Discrimination Face Move Protect Something Sometimes Stare
My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
TIM COOK

Against Business Doing Message Private Raed Read Stuff Value
Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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Achieve Deceive Hard Other Success Themselves Ultimately Work Worse
The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
TIM COOK

Apple Bestseller Big Every Ipad Need Pro Product More Reason Remain Second Sense Word
Let your joy be in your journey, not in some distant goal.
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Detrain Goal Jo Journey Let Some
We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
TIM COOK

Believe Few Focus Important Meaningful Project Relly Say Thousand Truly
I am driven by great work and seeing people do incredible things and having a part in that.
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Driven Great Incredible People Seeing Thing Work
So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
TIM COOK

Church Discovery Figure Heart led Moral Myself Out Own Parent Process Right Search True
We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
TIM COOK

Apple Best Docus Enrich Live Make People Product Simple World
Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
TIM COOK

Apple Change Culture Excellence Permit Special Think Unique Witness
Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
TIM COOK

Everything Fragile Guaranteed Life Tomorrow
You want to be the pebble in the pond that creates the ripples for change.
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Change Create Pebble Point Ripple Want
In the long arc of time, you are only relevant if customers love you.
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Arc Constoemr Long Love Relevant Time
I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
TIM COOK

Company Deal Despise Going Life Politics Room Short Way
A great product isn’t just a collection of features. It’s how it all works together.
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Collection Feature Great Just Product Together Work
I don’t really think anything Microsoft does puts pressure on Apple.
TIM COOK

Anything Apple Microsoft Pressure Really Think
Never try to fix other people. God does not need to do a bank shot off your lips.
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Bank Fix God Lip Ned never Other People Shot
Our message, to people around the country and around the world, is this: Apple is open.
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Apple Around Country Message Open People World
Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
TIM COOK

Different Discrimination Dyas Early Experience Fear Majority Many People Root Since Type

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