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A great product isn’t just a collection of features. It’s how it all works together.

Tim Cook

Today, we are pleased to announce the biggest advancement in iPhone.
TIM COOK

Advancement Announce Biggest iPhone Please Today
What makes Siri cool is she has a personality.
TIM COOK

Cool Has Make Personality Sir
Certainly some things that are very good can sometimes be used in a bad way.
TIM COOK

Bad Certainty Good Some Sometimes Use Very Way
Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
TIM COOK

Always Discrimination Face Move Protect Something Sometimes Stare
We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
TIM COOK

Care Energy Finish Name Painting Someone
If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
TIM COOK

Decide Go Month Relationship Several Sue Work
No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
TIM COOK

Critics Cynics Energy Impatience Matter Need Next Passion Progress Risk Shrink Tune
We make the best phone, we don’t make the most phones.
TIM COOK

Best Make Most Phone
Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
TIM COOK

Directly Double Entirely God Gold Made New Own Right Super Watch
I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
TIM COOK

Fundamental Government Intrusive Philosophy Privacy Right Think
I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
TIM COOK

Apple Encryption Everywhere Fact Funded Government Some
If you want me to do things only for ROI reasons, you should get out of this stock.
TIM COOK

Do Only Out Reason Roi Stock Thing Want
A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
TIM COOK

Ago Began Online Customer Interest Product Service User Year
The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
TIM COOK

Apple Bestseller Big Every Ipad Need Pro Product More Reason Remain Second Sense Word
No one should have a key that turns a billion locks. It shouldn’t exist.
TIM COOK

Billion Exist Key Lock Should Turn
They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
TIM COOK

Apple Company Everything Gobbling Kind Learn Monetize Need Require Think Try Wrong
To whom much is given, much is expected. I do believe this. It’s embedded in me.
TIM COOK

Believe Embedded Expect Given Much Who
I remember what it was like to grow up in the South in the 1960s and 1970s.
TIM COOK

Growm South Remember Year
Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
TIM COOK

Apple Change Culture Excellence Permit Special Think Unique Witness
There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
TIM COOK

Anyway Data Information Intelligence Man Mountain Much Person
Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
TIM COOK

Apple Best Buy Customer Experience Planet Service Store
Nobody wants to buy sour milk.
TIM COOK

Buy Milk Nobody Sour Want
My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
TIM COOK

Against Business Doing Message Private Raed Read Stuff Value
Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
TIM COOK

Base Business Country Different Forth Information People Person Product Very Watch
Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
TIM COOK

Area Creativity Discipline Innovation One Some Something Thing
I don’t really think anything Microsoft does puts pressure on Apple.
TIM COOK

Anything Apple Microsoft Pressure Really Think
So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
TIM COOK

Being Clear Consider Gay Gift Given God Greatest Let Proud

A great product isn’t just a collection of features. It’s how it all works together.

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A great product isn’t just a collection of features. It’s how it all works together.

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