“Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.”

Let your joy be in your journey, not in some distant goal.

So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.

So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.

In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.

I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.

Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.

If you want me to do things only for ROI reasons, you should get out of this stock.

Nobody wants to buy sour milk.

Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.

We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.

Apple Stores Offer the Best Buying Experience and Customer Service On The Planet

I don’t think Apple has to own a content business.

Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.

I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.

Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.

You can’t have a back door that’s only for the good guys.