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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

You are more powerful than you think.
TIM COOK

Energy More Positive Powerful Think
We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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Company Day Every Focus Good Idea Know Knowledge Most Raed
Android dominates the mobile malware market.
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Android Dominate Malware Market Mobile
Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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Different Discrimination Dyas Early Experience Fear Majority Many People Root Since Type
Apple Watch is the most personal device we’ve ever created.
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Apple Created Device Ever Most Personal Watch
I just want to build great products.
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Build Great Product Want
We make the best phone, we don’t make the most phones.
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Best Make Most Phone
My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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Against Business Doing Message Private Raed Read Stuff Value
Excellence has become a habit.
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Become Excellence Habit
People are running huge enterprises off of hacking and stealing data.
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Data Enterprise Hack Huge People Run Stael
In the long arc of time, you are only relevant if customers love you.
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Arc Constoemr Long Love Relevant Time
The sidelines are not where you want to live your life. The world needs you in the arena!
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Arenal Life Need Sideline Want World
So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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Anyone Apple CEO Comfort Hear Own Privacy Someone Struggle Term Trade
We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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Apple Best Docus Enrich Live Make People Product Simple World
Certainly some things that are very good can sometimes be used in a bad way.
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Bad Certainty Good Some Sometimes Use Very Way
It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
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Innovative Lifetime Most People Earth Privilege Work
Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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Apple Best Buy Customer Experience Planet Service Store
Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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Come Everyone Like Look Love Open Quater Regardless Worship
A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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Ago Began Online Customer Interest Product Service User Year
Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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Amazing Apple Being Creative Genius Human Lost Visionary World
We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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Besides Better Found Lot Motive Profit Reason Thing Want World
You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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Barries Focus Problem Redefine Scale Thing
I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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Ahead Apple Best Confident Continue Lie Magical Make Place Together Year
I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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Company Data Everyone Follow Make Money Personal Right Think Worried
History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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Forget Happen History One Person Yield
Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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Directly Double Entirely God Gold Made New Own Right Super Watch
From our point of view it’s important that Apple not be the developer for the world.
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Apple Developer Important The Point View World

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