Excellence has become a habit.

TIM COOK

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Excellence has become a habit.

Tim Cook

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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.

TIM COOK

A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
TIM COOK

Know Lot Sign Something
Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.

TIM COOK

Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
TIM COOK

Discrimination Move Protect Something Sometimes Stare
Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.

TIM COOK

Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
TIM COOK

Everybody Long Own Stuff Well
In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.

TIM COOK

In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
TIM COOK

Encumbered Legacy Table Thing
I am driven by great work and seeing people do incredible things and having a part in that.

TIM COOK

I am driven by great work and seeing people do incredible things and having a part in that.
TIM COOK

Driven Incredible Seeing Thing
Our message, to people around the country and around the world, is this: Apple is open.

TIM COOK

Our message, to people around the country and around the world, is this: Apple is open.
TIM COOK

Around Message
The longer the meeting, the less is accomplished.

TIM COOK

The longer the meeting, the less is accomplished.
TIM COOK

Accomplish Less Longer
From our point of view it’s important that Apple not be the developer for the world.

TIM COOK

From our point of view it’s important that Apple not be the developer for the world.
TIM COOK

Developer The Point
Nobody wants to buy sour milk.

TIM COOK

Nobody wants to buy sour milk.
TIM COOK

Milk Nobody Sour
The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.

TIM COOK

The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
TIM COOK

Name Rip Someone Something Thing
I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.

TIM COOK

I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
TIM COOK

Most Personally Said Stood
I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
TIM COOK

Despise Way
When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
TIM COOK

Amendment First Found Privacy Think
You can’t have a back door that’s only for the good guys.
TIM COOK

Back Only
So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.

TIM COOK

So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
TIM COOK

Church Discovery Figure led Out Own Parent
If you want me to do things only for ROI reasons, you should get out of this stock.

TIM COOK

If you want me to do things only for ROI reasons, you should get out of this stock.
TIM COOK

Do Only Out Roi Thing

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