The longer the meeting, the less is accomplished.
TIM COOKIntuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
More Tim Cook Quotes
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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Certainly some things that are very good can sometimes be used in a bad way.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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I love museums. But I don’t want to live in one.
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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Anything can change, because the smartphone revolution is still in the early stages.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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Android dominates the mobile malware market.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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I am driven by great work and seeing people do incredible things and having a part in that.
TIM COOK