Nobody wants to buy sour milk.
TIM COOKFor the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
More Tim Cook Quotes
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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America is always stronger when we do things together.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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You are more powerful than you think.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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I don’t really think anything Microsoft does puts pressure on Apple.
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Let your joy be in your journey, not in some distant goal.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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Our message, to people around the country and around the world, is this: Apple is open.
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Without encryption, you and I wouldn’t be able to do our banking online.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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We make the best phone, we don’t make the most phones.
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
TIM COOK