From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
TIM COOKIf you want me to do things only for ROI reasons, you should get out of this stock.
More Tim Cook Quotes
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
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Gaming has kind of evolved a bit. More people play on portable devices.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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Certainly some things that are very good can sometimes be used in a bad way.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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I don’t think Apple has to own a content business.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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Let your joy be in your journey, not in some distant goal.
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Excellence has become a habit.
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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Anything can change, because the smartphone revolution is still in the early stages.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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Apple Pay is forever changing the way we pay for things.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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An acorn would never brag about giving shade.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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