Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
TIM COOKNever try to fix other people. God does not need to do a bank shot off your lips.
More Tim Cook Quotes
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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In the world of cyber security, the last thing you want is to have a target painted on you.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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Discrimination, in all its forms, is bad for business.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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Anything can change, because the smartphone revolution is still in the early stages.
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You want to be the pebble in the pond that creates the ripples for change.
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Android dominates the mobile malware market.
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An acorn would never brag about giving shade.
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It is possible to be aware of God at all times.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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The government should always be the one defending civil liberties.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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From our point of view it’s important that Apple not be the developer for the world.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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