Our message, to people around the country and around the world, is this: Apple is open.
TIM COOKEverybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
More Tim Cook Quotes
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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You can only do so many things great, and you should cast aside everything else.
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I am driven by great work and seeing people do incredible things and having a part in that.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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I just want to build great products.
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In the world of cyber security, the last thing you want is to have a target painted on you.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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I love museums. But I don’t want to live in one.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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Certainly some things that are very good can sometimes be used in a bad way.
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A great product isn’t just a collection of features. It’s how it all works together.
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The government should always be the one defending civil liberties.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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