Excellence has become a habit.
TIM COOKWe say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
More Tim Cook Quotes
-
-
Apple is this great American company that could have only happened here.
TIM COOK -
We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
TIM COOK -
My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
TIM COOK -
Android dominates the mobile malware market.
TIM COOK -
So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
TIM COOK -
We make the best phone, we don’t make the most phones.
TIM COOK -
The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
TIM COOK -
Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
TIM COOK -
You are more powerful than you think.
TIM COOK -
A great product isn’t just a collection of features. It’s how it all works together.
TIM COOK -
Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
TIM COOK -
I don’t really think anything Microsoft does puts pressure on Apple.
TIM COOK -
Without encryption, you and I wouldn’t be able to do our banking online.
TIM COOK -
Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
TIM COOK -
A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
TIM COOK -
The government should always be the one defending civil liberties.
TIM COOK -
If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
TIM COOK -
I am who I am, and I’m focused on that, and being a great CEO of Apple.
TIM COOK -
There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
TIM COOK -
Discrimination, in all its forms, is bad for business.
TIM COOK -
And that’s what everyone at Apple is focused on – pushing forward and creating the future.
TIM COOK -
Our message, to people around the country and around the world, is this: Apple is open.
TIM COOK -
I am driven by great work and seeing people do incredible things and having a part in that.
TIM COOK -
I learned that focus is key. Not just in your running a company, but in your personal life as well.
TIM COOK -
Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
TIM COOK -
A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
TIM COOK