Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
TIM COOK
Without encryption, you and I wouldn’t be able to do our banking online.
More Tim Cook Quotes
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What makes Siri cool is she has a personality.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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Discrimination, in all its forms, is bad for business.
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Nobody wants to buy sour milk.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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We make the best phone, we don’t make the most phones.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
TIM COOK