You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
TIM COOKWithout encryption, you and I wouldn’t be able to do our banking online.
More Tim Cook Quotes
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From our point of view it’s important that Apple not be the developer for the world.
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Nobody wants to buy sour milk.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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Gaming has kind of evolved a bit. More people play on portable devices.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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What makes Siri cool is she has a personality.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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People are running huge enterprises off of hacking and stealing data.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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A great product isn’t just a collection of features. It’s how it all works together.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
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Android dominates the mobile malware market.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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Anything can change, because the smartphone revolution is still in the early stages.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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An acorn would never brag about giving shade.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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America is always stronger when we do things together.
TIM COOK