Let your joy be in your journey, not in some distant goal.
TIM COOKAmerica is always stronger when we do things together.
More Tim Cook Quotes
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Let your joy be in your journey, not in some distant goal.
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In the long arc of time, you are only relevant if customers love you.
TIM COOKIn the long arc of time, you are only relevant if customers love you.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
TIM COOKWhere we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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There’s something very dangerous happening in states across the country.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
TIM COOKI am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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From our point of view it’s important that Apple not be the developer for the world.
TIM COOKFrom our point of view it’s important that Apple not be the developer for the world.
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Apple is this great American company that could have only happened here.
TIM COOKApple is this great American company that could have only happened here.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
TIM COOKIn my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
TIM COOKI personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
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We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
TIM COOKWe wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
TIM COOKA lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
TIM COOKSecurity isn’t just a feature, it’s a base, it’s a fundamental, right.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
TIM COOKHistory rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
TIM COOKRight to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
TIM COOKMy business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
TIM COOK


