“A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.”

I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.

Apple Watch is the most personal device we’ve ever created.

There’s something very dangerous happening in states across the country.

You are more powerful than you think.

Certainly some things that are very good can sometimes be used in a bad way.

When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.

Gaming has kind of evolved a bit. More people play on portable devices.

I just want to build great products.

I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.

From our point of view it’s important that Apple not be the developer for the world.

To whom much is given, much is expected. I do believe this. It’s embedded in me.

We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.

I remember what it was like to grow up in the South in the 1960s and 1970s.

I am driven by great work and seeing people do incredible things and having a part in that.

Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.

An acorn would never brag about giving shade.

Childhood is generally far too early to know what we want to be when we grow up.

l know war as few other men now living know it, and nothing to me is more revolting. I have long advocated its complete abolition as its very destructiveness on both friend and foe has rendered it useless as a means of settling international disputes.

By helping you, perhaps I was trying to lift up my life a trifle. Heaven knows anyone’s life can stand a little of that.

I do not know how much they see through the Mist. I doubt it would matter to them if they knew the truth. Sometimes mortals can be more horrible than monsters.

Labor, you know, is prayer.

When we worry we are saying, ‘I know the way my life is supposed to go, and God’s not getting it right’.

I just think that it’s very helpful to have a map of your psyche, because when you have a map, you know where to go.

Will we let ourselves be destroyed in our turn without a struggle, give up our homes, our country bequeathed to us by the Great Spirit, the graves of our dead and everything that is dear and sacred to us? I know you will cry with me, ‘Never! Never!’