We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
TIM COOKCompanies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
More Tim Cook Quotes
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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No one should have a key that turns a billion locks. It shouldn’t exist.
TIM COOK