We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
TIM COOKCompanies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
More Tim Cook Quotes
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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We make the best phone, we don’t make the most phones.
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Excellence has become a habit.
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You can only do so many things great, and you should cast aside everything else.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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Android dominates the mobile malware market.
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An acorn would never brag about giving shade.
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I don’t really think anything Microsoft does puts pressure on Apple.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
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Apple is this great American company that could have only happened here.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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What makes Siri cool is she has a personality.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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In the long arc of time, you are only relevant if customers love you.
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