“We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.”

We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.

We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.

The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.

Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.

You want to be the pebble in the pond that creates the ripples for change.

If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,

Apple is this great American company that could have only happened here.

Security isn’t just a feature, it’s a base, it’s a fundamental, right.

Never try to fix other people. God does not need to do a bank shot off your lips.

Discrimination, in all its forms, is bad for business.

My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.

Let your joy be in your journey, not in some distant goal.

So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.

So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.

In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.

I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.

Summer was our best season: it was sleeping on the back screeneed porch in cots, or trying to sleep in the treehouse; summer was everything good to eat; it was a thousand colors in a parched landscape.

The best teacher is experience and not through someone’s distorted point of view.

Before we can realize who we really are, we must become conscious of the fact that the person we think we are, here and now, is at best an impostor and a stranger.

When people talk to you in such glowing terms, that is the time to be very, very alert because the worst of the mistakes are made in the best of the times.

Flattery succeeds best on minds previously occupied by conceit.

The best thing about being a writer is you get to write your endings.

Propaganda works best when those who are being manipulated are confident they are acting on their own free will.

You ever be having a really good dream, and then, uh- right in the middle of the dream you wake up, right in the best part of the dream? And there you are, back in your stinkin’ life again? Man, that’s rough, eh?