Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
TIM COOKWe’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
More Tim Cook Quotes
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People are running huge enterprises off of hacking and stealing data.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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In the world of cyber security, the last thing you want is to have a target painted on you.
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I don’t think Apple has to own a content business.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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Apple Pay is forever changing the way we pay for things.
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You are more powerful than you think.
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Without encryption, you and I wouldn’t be able to do our banking online.
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Apple Watch is the most personal device we’ve ever created.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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Android dominates the mobile malware market.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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Today, we are pleased to announce the biggest advancement in iPhone.
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Never try to fix other people. God does not need to do a bank shot off your lips.
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Apple is this great American company that could have only happened here.
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The government should always be the one defending civil liberties.
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A great product isn’t just a collection of features. It’s how it all works together.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
TIM COOK