Today, we are pleased to announce the biggest advancement in iPhone.
TIM COOK
We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
More Tim Cook Quotes
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In the world of cyber security, the last thing you want is to have a target painted on you.
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In the long arc of time, you are only relevant if customers love you.
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We make the best phone, we don’t make the most phones.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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People are running huge enterprises off of hacking and stealing data.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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Let your joy be in your journey, not in some distant goal.
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Excellence has become a habit.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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I love museums. But I don’t want to live in one.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
TIM COOK