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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.

Tim Cook

Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
TIM COOK

Base Business Country Different Forth Information People Person Product Very Watch
Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
TIM COOK

Creativity Eay Enough Keep People Simplest Something Thinking
Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
TIM COOK

Competition Confuse Different Know Make Netbook Next Tablet Try What Who
The government should always be the one defending civil liberties.
TIM COOK

Always Covil Defend Government Liberty Shoul
I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
TIM COOK

Boy Country Day End Go Phone Pick Sue Tell
A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
TIM COOK

Always Company Department Door Innovation Know Lot Sign Something
America is always stronger when we do things together.
TIM COOK

Always Country Stronger Thing Together
It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
TIM COOK

Innovative Lifetime Most People Earth Privilege Work
My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
TIM COOK

Better Encryption Much Own Person Think View
Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
TIM COOK

Business Experience Focus Immterst Instead Model Most Problem Sell Solve User
A great product isn’t just a collection of features. It’s how it all works together.
TIM COOK

Collection Feature Great Just Product Together Work
From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
TIM COOK

App Companies From Hard Innovating Innovation List Look Point Press Small View
Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
TIM COOK

Compare Confuse Goal Price Revenue Something
There’s something very dangerous happening in states across the country.
TIM COOK

Across Country Dangerous Happening Something State
Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
TIM COOK

Bigger Business Customer Future Game Interest Make might Today Traditional
Without encryption, you and I wouldn’t be able to do our banking online.
TIM COOK

Able Banking Encryption Online

Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.

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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.

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