Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
TIM COOKIt’s the privilege of a lifetime for me to work with the most innovative people on Earth.
More Tim Cook Quotes
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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Today, we are pleased to announce the biggest advancement in iPhone.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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You can only do so many things great, and you should cast aside everything else.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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An acorn would never brag about giving shade.
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Our message, to people around the country and around the world, is this: Apple is open.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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Gaming has kind of evolved a bit. More people play on portable devices.
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A great product isn’t just a collection of features. It’s how it all works together.
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Android dominates the mobile malware market.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
TIM COOK