“You can only do so many things great, and you should cast aside everything else.”

In the long arc of time, you are only relevant if customers love you.

We make the best phone, we don’t make the most phones.

People are running huge enterprises off of hacking and stealing data.

We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.

Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.

No one should have a key that turns a billion locks. It shouldn’t exist.

Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.

Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.

Price is rarely the most important thing. A cheap product might sell some units.

Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.

I learned that focus is key. Not just in your running a company, but in your personal life as well.

What makes Siri cool is she has a personality.

And that’s what everyone at Apple is focused on – pushing forward and creating the future.

The longer the meeting, the less is accomplished.

We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.

Without encryption, you and I wouldn’t be able to do our banking online.

I said, “Will you help us?” He said, “Yes.” So, I set aside senior people in our treasury and they worked with Wolfensohn and the investment sanctions were applied.

We would all be better off if our doctors took us aside, sat down next to us, and gave us this compassionate, yet universally true, warning,

Only God is love, and for this love to be fully realized self must step aside. And not only do we not need a self to love God, but for the same reason we do not need a mind to know him, for that in us which knows God, is God.

Maybe Rachel was right all along. Maybe the past is past, history is history, and you just push it aside and look for the future.

Hell is yourself and the only redemption is when a person puts himself aside to feel deeply for another person.

It’s easier for the former masters to put aside the masks that hid their humanity than for the former slaves to recognise the faces underneath. Or to trust that this is not a new mask these are wearing.

The Spurs couldn’t put everything aside and just play the damn game.

Leave aside your regrets of the past and anxieties of the future And focus intelligently on the present. This is the best way of ensuring a positive future.