“In the long arc of time, you are only relevant if customers love you.”

Apple Stores Offer the Best Buying Experience and Customer Service On The Planet

I don’t think Apple has to own a content business.

Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.

I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.

Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.

You can’t have a back door that’s only for the good guys.

I love museums. But I don’t want to live in one.

For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.

Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.

If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.

Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.

No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.

Apple Pay is forever changing the way we pay for things.

A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.

Excellence has become a habit.

History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.

The earth together with its surrounding waters must in fact have such a shape as its shadow reveals, for its eclipses the moon with the arc of a perfect circle.