Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
TIM COOKWhat makes Siri cool is she has a personality.
More Tim Cook Quotes
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If you want me to do things only for ROI reasons, you should get out of this stock.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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Let your joy be in your journey, not in some distant goal.
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There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
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I am driven by great work and seeing people do incredible things and having a part in that.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
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In the world of cyber security, the last thing you want is to have a target painted on you.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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Price is rarely the most important thing. A cheap product might sell some units.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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Gaming has kind of evolved a bit. More people play on portable devices.
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The longer the meeting, the less is accomplished.
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In the long arc of time, you are only relevant if customers love you.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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You are more powerful than you think.
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A great product isn’t just a collection of features. It’s how it all works together.
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It is possible to be aware of God at all times.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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