It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
TIM COOKToday, we are pleased to announce the biggest advancement in iPhone.
More Tim Cook Quotes
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
TIM COOKWe do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
TIM COOKSo let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
TIM COOKA lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
TIM COOKWe say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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Without encryption, you and I wouldn’t be able to do our banking online.
TIM COOKWithout encryption, you and I wouldn’t be able to do our banking online.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
TIM COOKMost business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
TIM COOKIn my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
TIM COOKI remember what it was like to grow up in the South in the 1960s and 1970s.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
TIM COOKLife is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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Excellence has become a habit.
TIM COOKExcellence has become a habit.
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Apple Watch is the most personal device we’ve ever created.
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There’s something very dangerous happening in states across the country.
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The longer the meeting, the less is accomplished.
TIM COOKThe longer the meeting, the less is accomplished.
TIM COOK



