Position yourself with something that captures your curiosity, something that you’re missionary about.
JEFF BEZOZIf you want to be inventive, you have to be willing to fail.
More Jeff Bezos Quotes
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If you never want to be criticized, for goodness sake don’t do anything new.
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I’m going to go do this crazy thing. I’m going to start this company selling books online.
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Invention requires a long-term willingness to be misunderstood.
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If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.
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A company shouldn’t get addicted to being shiny, because shiny doesn’t last.
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There’ll always be serendipity involved in discovery.
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Though we are optimistic, we must remain vigilant and maintain a sense of urgency.
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We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.
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If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table.
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Complaining is not a strategy.You have to work with the world as you find it, not as you would have it be.
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One of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.
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We are stubborn on vision. We are flexible on details.
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If you have a business model that relies on customers being misinformed, you better start working on changing your business model.
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The book is not really the container for the book. The book itself is the narrative. It’s the thing that people create.
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Above all else, align with customers. Win when they win. Win only when they win.
JEFF BEZOZ







