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Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.

Related Topics

Brand Character Company Emotional Endurance Greatness Relationship Trust

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can’t cut enough costs to save your way to prosperity.
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Don’t settle! Embrace a dream–and keep dreaming. Don’t be a bystander. Take it personally.
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Success is something that has to be earned every day.
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Believe in your dreams and dream big. And then after you’ve done that, dream bigger.
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Every step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.
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We have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the heart and the soul and the conscience of the company.
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Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
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Be bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.
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In this ever-changing society, the most powerful and enduring brands are built from the heart.
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At an early age, my mother gave me this feeling that anything is possible, and I believe that.
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We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
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When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.
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Business leaders cannot be bystanders.
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My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
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In many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people.
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I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
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