Cutting prices or putting things on sale is not sustainable business strategy.
HOWARD SCHULTZCutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can’t cut enough costs to save your way to prosperity.
More Howard Schultz Quotes
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Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
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We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
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China traditionally has been a tea-drinking country but we turned them into coffee drinkers.
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I think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, ‘I’m going to do this’.
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It’s one thing to dream, but when the moment is right, you’ve got to be willing to leave what’s familiar and go out to find your own sound.
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.
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In times of adversity and change, we really discover who we are and what we’re made of.
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Risk more than others think safe.
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You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
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People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.
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Success is something that has to be earned every day.
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In many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people.
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And with the right mentor, don’t be afraid to expose your vulnerabilities. Admit you don’t know what you don’t know. When you acknowledge your weaknesses and ask for advice, you’ll be surprised how much others will help.
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At an early age, my mother gave me this feeling that anything is possible, and I believe that.
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Success is best when it is shared.
HOWARD SCHULTZ