A great business has to have a conscience. You have to know who you are and who you are not.
HOWARD SCHULTZCutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can’t cut enough costs to save your way to prosperity.
More Howard Schultz Quotes
-
-
Risk more than others think safe.
HOWARD SCHULTZ -
My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
HOWARD SCHULTZ -
We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
HOWARD SCHULTZ -
Success is best when it is shared.
HOWARD SCHULTZ -
Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
HOWARD SCHULTZ -
Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.
HOWARD SCHULTZ -
In times of adversity and change, we really discover who we are and what we’re made of.
HOWARD SCHULTZ -
The challenge of the retail business is the human condition.
HOWARD SCHULTZ -
At its core, I believe leadership is about instilling confidence in others.
HOWARD SCHULTZ -
Business leaders cannot be bystanders.
HOWARD SCHULTZ -
Starbucks trying to build a different kind of company around the balance of profitably and benevolence. A social conscience. And that isn’t a program it has to be a way of life.
HOWARD SCHULTZ -
Don’t settle! Embrace a dream–and keep dreaming. Don’t be a bystander. Take it personally.
HOWARD SCHULTZ -
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
HOWARD SCHULTZ -
My passion. My commitment. This is the most important thing in my life other than my family.
HOWARD SCHULTZ -
It’s one thing to dream, but when the moment is right, you’ve got to be willing to leave what’s familiar and go out to find your own sound.
HOWARD SCHULTZ






