Social and digital media is a bullet train, and that bullet train is not coming home.
HOWARD SCHULTZWhatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.
More Howard Schultz Quotes
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Cutting prices or putting things on sale is not sustainable business strategy.
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We are not in the coffee business serving people, we are in the people business serving coffee.
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People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.
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The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we’re doing business, were trying to manage the business through the lens of humanity.
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We would take something old and tired and common – coffee – and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.
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A great business has to have a conscience. You have to know who you are and who you are not.
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Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
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Great companies are defined by their discipline and their understanding of who they are and who they are not.
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People around the world, they want the authentic Starbucks experience.
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Customers must recognize that you stand for something.
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Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can’t cut enough costs to save your way to prosperity.
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Don’t be threatened by people smarter than you.
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Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk.
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
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Success is the by-product when you work toward the target.
HOWARD SCHULTZ






