Who wants a dream that’s near-fetched?
HOWARD SCHULTZWhatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.
More Howard Schultz Quotes
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I don’t have any secret sauce and I’m no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.
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Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.
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One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure.
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Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
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Sometimes you have to create the thing you want to be part of.
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I conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not.
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Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.
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Risk more than others think safe.
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Success is best when it is shared.
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.
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The premium single-cup segment is the fastest-growing business within the global coffee industry.
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Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
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In times of adversity and change, we really discover who we are and what we’re made of.
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Always challenge the old ways.
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But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
HOWARD SCHULTZ