Customers must recognize that you stand for something.
HOWARD SCHULTZWhatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.
More Howard Schultz Quotes
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My passion. My commitment. This is the most important thing in my life other than my family.
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If you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible.
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It’s one thing to dream, but when the moment is right, you’ve got to be willing to leave what’s familiar and go out to find your own sound.
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Business leaders cannot be bystanders.
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Who wants a dream that’s near-fetched?
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Success is something that has to be earned every day.
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Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.
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I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.
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Cutting prices or putting things on sale is not sustainable business strategy.
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People want to be part of something larger than themselves. They want to be part of something they’re really proud of, that they’ll fight for, sacrifice for, that they trust.
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Success is the by-product when you work toward the target.
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Don’t settle! Embrace a dream–and keep dreaming. Don’t be a bystander. Take it personally.
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One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure.
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When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.
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But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
HOWARD SCHULTZ