A great business has to have a conscience. You have to know who you are and who you are not.
HOWARD SCHULTZWhatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.
More Howard Schultz Quotes
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Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk.
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You cant build any kind of organization if you’re not going to surround yourself with people who have experience and skill base beyond your own.
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When companies fail, or fail to grow, it’s almost always because they don’t invest in the people, the systems, and the processes they need.
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In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
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Who wants a dream that’s near-fetched?
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My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
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Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.
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We are not in the coffee business serving people, we are in the people business serving coffee.
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Starbucks trying to build a different kind of company around the balance of profitably and benevolence. A social conscience. And that isn’t a program it has to be a way of life.
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Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
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I honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where we would have more than 10,000 stores around the world. It has just been an incredible journey for all of us.
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This may sound a bit naive, but I got here by believing in big dreams.
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Don’t be threatened by people smarter than you.
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We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.
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If you want to achieve widespread impact and lasting value, be bold.
HOWARD SCHULTZ