The challenge of the retail business is the human condition.
HOWARD SCHULTZWhatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.
More Howard Schultz Quotes
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We want passion for our business.. workers who can interpret and execute our mission, who want to build a career, not just take a temporary job.
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Always challenge the old ways.
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Success is the by-product when you work toward the target.
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To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.
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Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
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Great companies are defined by their discipline and their understanding of who they are and who they are not.
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We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
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It’s one thing to dream, but when the moment is right, you’ve got to be willing to leave what’s familiar and go out to find your own sound.
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I conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not.
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Whatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.
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Don’t be threatened by people smarter than you.
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My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
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This may sound a bit naive, but I got here by believing in big dreams.
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Be bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.
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We are not in the coffee business serving people, we are in the people business serving coffee.
HOWARD SCHULTZ