One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure.
HOWARD SCHULTZWhatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.
More Howard Schultz Quotes
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If you want to achieve widespread impact and lasting value, be bold.
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We are not in the coffee business serving people, we are in the people business serving coffee.
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Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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Any business today that embraces the status quo as an operating principle is going to be on a death march.
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Social and digital media is a bullet train, and that bullet train is not coming home.
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Success is best when it is shared.
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If you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible.
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We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
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In many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people.
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And with the right mentor, don’t be afraid to expose your vulnerabilities. Admit you don’t know what you don’t know. When you acknowledge your weaknesses and ask for advice, you’ll be surprised how much others will help.
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We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
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This may sound a bit naive, but I got here by believing in big dreams.
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In times of adversity and change, we really discover who we are and what we’re made of.
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At its core, I believe leadership is about instilling confidence in others.
HOWARD SCHULTZ






