I conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not.
HOWARD SCHULTZWhatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.
More Howard Schultz Quotes
-
-
Who wants a dream that’s near-fetched?
HOWARD SCHULTZ -
While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.
HOWARD SCHULTZ -
You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
HOWARD SCHULTZ -
When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.
HOWARD SCHULTZ -
People want to be part of something larger than themselves. They want to be part of something they’re really proud of, that they’ll fight for, sacrifice for, that they trust.
HOWARD SCHULTZ -
Success is the by-product when you work toward the target.
HOWARD SCHULTZ -
My passion. My commitment. This is the most important thing in my life other than my family.
HOWARD SCHULTZ -
In this ever-changing society, the most powerful and enduring brands are built from the heart.
HOWARD SCHULTZ -
Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.
HOWARD SCHULTZ -
Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
HOWARD SCHULTZ -
Cutting prices or putting things on sale is not sustainable business strategy.
HOWARD SCHULTZ -
Always challenge the old ways.
HOWARD SCHULTZ -
China traditionally has been a tea-drinking country but we turned them into coffee drinkers.
HOWARD SCHULTZ -
Believe in your dreams and dream big. And then after you’ve done that, dream bigger.
HOWARD SCHULTZ -
Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk.
HOWARD SCHULTZ






