Sometimes you have to create the thing you want to be part of.
HOWARD SCHULTZIn many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people.
More Howard Schultz Quotes
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One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure.
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Who wants a dream that’s near-fetched?
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Any business today that embraces the status quo as an operating principle is going to be on a death march.
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The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we’re doing business, were trying to manage the business through the lens of humanity.
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My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
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Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.
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Social and digital media is a bullet train, and that bullet train is not coming home.
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At an early age, my mother gave me this feeling that anything is possible, and I believe that.
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We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
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Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
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China traditionally has been a tea-drinking country but we turned them into coffee drinkers.
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Effective leaders share two intertwined attributes: an unbridled level of confidence about where their organizations are headed, and the ability to bring people along.
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I conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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Good results is not an entitlement. It has to be earned and earned each individual working day via the lens of humility.
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