Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.
HOWARD SCHULTZIn many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people.
More Howard Schultz Quotes
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When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.
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Who wants a dream that’s near-fetched?
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Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
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In times of adversity and change, we really discover who we are and what we’re made of.
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In this ever-changing society, the most powerful and enduring brands are built from the heart.
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My mother taught me something at a young age – she said ‘you are the company you keep.’ To define yourself by some label or some level of resources – that’s pretty shallow.
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Success is empty if you arrive at the finish line alone.
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Be bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.
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Good results is not an entitlement. It has to be earned and earned each individual working day via the lens of humility.
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Success is best when it is shared.
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We are not in the coffee business serving people, we are in the people business serving coffee.
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I honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where we would have more than 10,000 stores around the world. It has just been an incredible journey for all of us.
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A great business has to have a conscience. You have to know who you are and who you are not.
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When companies fail, or fail to grow, it’s almost always because they don’t invest in the people, the systems, and the processes they need.
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Sometimes you have to create the thing you want to be part of.
HOWARD SCHULTZ