People around the world, they want the authentic Starbucks experience.
HOWARD SCHULTZIn many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people.
More Howard Schultz Quotes
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If you want to achieve widespread impact and lasting value, be bold.
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People want to be part of something larger than themselves. They want to be part of something they’re really proud of, that they’ll fight for, sacrifice for, that they trust.
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In times of adversity and change, we really discover who we are and what we’re made of.
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I don’t have any secret sauce and I’m no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.
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The hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.
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Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
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Believe in your dreams and dream big. And then after you’ve done that, dream bigger.
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In this ever-changing society, the most powerful and enduring brands are built from the heart.
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You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
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Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can’t cut enough costs to save your way to prosperity.
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China traditionally has been a tea-drinking country but we turned them into coffee drinkers.
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My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
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Success is best when it is shared.
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I think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, ‘I’m going to do this’.
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A great business has to have a conscience. You have to know who you are and who you are not.
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