We didn’t really start the company to go build an enterprise software company.
AARON LEVIEI don’t use many apps. I use naps.
More Aaron Levie Quotes
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The best technology is aimed far enough in the future that it stands out, but close enough to the present that it blends in.
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Your product should sell itself, but that does not mean you don’t need salespeople.
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Too little process and you can’t get good work done. Too much process and you can’t get any work done. Most companies never find the middle.
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Companies have never won. You’re always either fighting for survival, or fighting for relevance.
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Execute like there’s no tomorrow, strategize like there will be.
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The benefit to building a startup is that customers don’t have the same kind of friction when they adopt new technology.
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Startups live at the intersection of existential crisis and everything going perfectly great.
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You intentionally start small, because you will not be able to compete with an incumbent… because the incumbent is always going to go for the full solution.
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Jeff Bezos is opening a retail store and owns a newspaper. Turns out everything we thought about the Internet is wrong.
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Every single industry is going through a major business model and technology oriented disruption.
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If every customer is using your product “correctly”, you’ll never learn anything interesting about what to do next.
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Startups often win because it’s easier to see what comes next when you don’t have to worry about maintaining what came last.
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Focus too much on the near-term and you won’t get tomorrow’s customers, focus too much on the long-term and you won’t get today’s.
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Always look for these changing technology factors- any market that has a significant change in the underlying raw materials …or enabling factors, is an environment that is about to change in a very significant way.
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Start with the assumption that the best way to do something is not the way it’s being done right now.
AARON LEVIE