In the enterprise you want to start intentionally small.
AARON LEVIEExecute like there’s no tomorrow, strategize like there will be.
More Aaron Levie Quotes
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You can look at the cost structure of an incumbent company and discover: where are they not going to be able to drop their prices… because that business model is fundamental to the existence of the company.
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We’re enamored with the concept that there’s always a price. But sometimes, your goal is to build a great company, not sell it.
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Uber is a $3.5 billion lesson in building for how the world *should* work instead of optimizing for how the world *does* work
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Innovation is hard because solving problems people didn’t know they had & building something no one needs look identical at first.
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Innovation in tech favors the naive and the stubborn. If you are too rational you won’t tackle problems that others once failed at.
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If you don’t go to every level of your company, you distance yourself from the marketplace and from your people.
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I’m certainly not into money and prestige. For me there is simply nothing more exciting than people involved in the creation of great products. That is what drives me.
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All we’re really doing is repeating technologies that were tried 10, 20, 30 years ago… it’s just that it was too expensive, too unusable, and we didn’t have the enabling technologies to make it possible.
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Look for new enabling technologies that create a wide gap between how things have been done and how they can be done.
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Focus too much on the near-term and you won’t get tomorrow’s customers, focus too much on the long-term and you won’t get today’s.
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When you’re doing something you’re passionate about, stress becomes a featurenot a bug.
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Everything about the enterprise, and then by definition the software the enterprise uses has changed – just in the last 5 years.
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Jeff Bezos is opening a retail store and owns a newspaper. Turns out everything we thought about the Internet is wrong.
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I don’t use many apps. I use naps.
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Sometimes things are the way they are and can’t be changed, other times it’s because no one ever tried. Your job is to find the latter.
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Every single industry is going through a major business model and technology oriented disruption.
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If you’re waiting for encouragement from others, you’re doing it wrong. By the time people think an idea is good, it’s probably too late.
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You’ll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.
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The 10% between 90% done to 100% done takes most of the time, causes most of the stress, but is all of the value.
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Entrepreneurship: 10% coach, 20% player, 30% cheerleader, 40% waterboy.
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Better to be too early and have to try again, than be too late and have to catch up.
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I’m obsessed with speed. I’m always asking myself, ‘Why can’t we do things faster? Why can’t it happen more efficiently? Why is this requiring three meetings instead of one?’
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Start with something simple and small, then expand over time. If people call it a ‘toy’ you’re definitely onto something.
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The only way to avoid disruption is to constantly do what you would if you were just starting out.
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Companies have never won. You’re always either fighting for survival, or fighting for relevance.
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Read these 3 books – Crossing the Chasm, Innovators Dilemma and Behind the Cloud.
AARON LEVIE