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What happens to the Microsofts, Oracles and IBMs of the world is that when they get big enough, they don’t think they need to bring that same level of focus and energy to the end-user experience.

Aaron Levie

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You’ll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.

AARON LEVIE

You’ll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.
AARON LEVIE

Research Talking Year
If you’re waiting for encouragement from others, you’re doing it wrong. By the time people think an idea is good, it’s probably too late.

AARON LEVIE

If you’re waiting for encouragement from others, you’re doing it wrong. By the time people think an idea is good, it’s probably too late.
AARON LEVIE

Idea
The product that wins is the one that bridges customers to the future, not the one that requires a giant leap.
AARON LEVIE

Leap Require Winning
There’s a lot of pride that business owners have. It’s actually really critical that pride and ownership extends to everyone in the organization. I think of everyone is in the same boat in driving the company forward.

AARON LEVIE

There’s a lot of pride that business owners have. It’s actually really critical that pride and ownership extends to everyone in the organization. I think of everyone is in the same boat in driving the company forward.
AARON LEVIE

Extend Ownership
Go after the customers that are working in the future, but haven’t totally lost their minds.
AARON LEVIE

Building Working
Better to be right about the trend and wrong about the implementation, than the other way around.

AARON LEVIE

Better to be right about the trend and wrong about the implementation, than the other way around.
AARON LEVIE

Around Implementation Trend Way
Uber is a $3.5 billion lesson in building for how the world *should* work instead of optimizing for how the world *does* work
AARON LEVIE

Billion Doe Optimize Uber
In a user lead model, users are bringing in their own technology… and you can build software then, around the user.
AARON LEVIE

Bringing Building Model Software
Startups live at the intersection of existential crisis and everything going perfectly great.
AARON LEVIE

Crisis Existential Perfectly Startup
When you’re doing something you’re passionate about, stress becomes a featurenot a bug.
AARON LEVIE

Bug Something
My dad is a chemical engineer, and my mom was a teacher. They were pretty serious about education, but I always thought about things a little bit differently.

AARON LEVIE

My dad is a chemical engineer, and my mom was a teacher. They were pretty serious about education, but I always thought about things a little bit differently.
AARON LEVIE

Dad Mom
In an IT lead world, incumbents generally win because they have the existing relationship with the IT organization.
AARON LEVIE

Incumbent IT Organisation Winning
I don’t use many apps. I use naps.

AARON LEVIE

I don’t use many apps. I use naps.
AARON LEVIE

App Many Nap Use
The most customer-centric organizations can answer any question by deciding what’s best for the customer, without ever having to ask.
AARON LEVIE

Answer Centric
I think I’m the kind of person who would be very difficult to employ – I’m pretty annoying, but driven.

AARON LEVIE

I think I’m the kind of person who would be very difficult to employ – I’m pretty annoying, but driven.
AARON LEVIE

Annoy Driven Would
We’re going from a world of customized software to standardized platforms.
AARON LEVIE

Building Custom Platform

What happens to the Microsofts, Oracles and IBMs of the world is that when they get big enough, they don’t think they need to bring that same level of focus and energy to the end-user experience.

Related Topics

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