The most customer-centric organizations can answer any question by deciding what’s best for the customer, without ever having to ask.
AARON LEVIEBetter to be too early and have to try again, than be too late and have to catch up.
More Aaron Levie Quotes
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You want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem.
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That’s already been tried before only means the first attempt got it wrong.
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Why we do what we do: that moment when you get to see the future on your computer screen before the rest of the world.
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If every customer is using your product “correctly”, you’ll never learn anything interesting about what to do next.
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You intentionally start small, because you will not be able to compete with an incumbent… because the incumbent is always going to go for the full solution.
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Startups live at the intersection of existential crisis and everything going perfectly great.
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When you’re doing something you’re passionate about, stress becomes a featurenot a bug.
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Execute like there’s no tomorrow, strategize like there will be.
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If you’re waiting for encouragement from others, you’re doing it wrong. By the time people think an idea is good, it’s probably too late.
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Every single industry is going through a major business model and technology oriented disruption.
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Your product should sell itself, but that does not mean you don’t need salespeople.
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Everything about the enterprise, and then by definition the software the enterprise uses has changed – just in the last 5 years.
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If people don’t think the odds are against you, you’re doing it wrong.
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Better to be too early and have to try again, than be too late and have to catch up.
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Innovation is hard because solving problems people didn’t know they had & building something no one needs look identical at first.
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Focus too much on the near-term and you won’t get tomorrow’s customers, focus too much on the long-term and you won’t get today’s.
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Innovation in tech favors the naive and the stubborn. If you are too rational you won’t tackle problems that others once failed at.
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Go after the customers that are working in the future, but haven’t totally lost their minds.
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The only way to avoid disruption is to constantly do what you would if you were just starting out.
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I think people are always able to achieve more than they think they can. While that’s cliche, I don’t know if managers think about that enough. You have to set your sights extremely high.
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Start with the assumption that the best way to do something is not the way it’s being done right now.
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Read these 3 books – Crossing the Chasm, Innovators Dilemma and Behind the Cloud.
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You’ll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.
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It’s unfortunate biologically we have to sleep.
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Too little process and you can’t get good work done. Too much process and you can’t get any work done. Most companies never find the middle.
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Jeff Bezos is opening a retail store and owns a newspaper. Turns out everything we thought about the Internet is wrong.
AARON LEVIE