Uber is a $3.5 billion lesson in building for how the world *should* work instead of optimizing for how the world *does* work
AARON LEVIEModularize, don’t customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences.
More Aaron Levie Quotes
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If people don’t think the odds are against you, you’re doing it wrong.
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My dad is a chemical engineer, and my mom was a teacher. They were pretty serious about education, but I always thought about things a little bit differently.
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You want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem.
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Opportunity lives at the intersection of what people need tomorrow and can be just barely built today.
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We’re going from a world of customized software to standardized platforms.
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There’s a lot of pride that business owners have. It’s actually really critical that pride and ownership extends to everyone in the organization. I think of everyone is in the same boat in driving the company forward.
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I have a lot of faults. I often interrupt in meetings. I talk too loud. I talk too fast.
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I think bad politics are incredibly dangerous, so it’s important to make sure that people are communicating well. Culture and morale are super important. It’s best to not force it, but let it happen organically and genuinely.
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Startups live at the intersection of existential crisis and everything going perfectly great.
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You can keep ‘consumer’ DNA at the center of your product. That will always mean that adoption is easier.
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The IT model of the enterprise has become a lot more user lead.
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Every single industry is going through a major business model and technology oriented disruption.
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What happens to the Microsofts, Oracles and IBMs of the world is that when they get big enough, they don’t think they need to bring that same level of focus and energy to the end-user experience.
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Innovation is hard because solving problems people didn’t know they had & building something no one needs look identical at first.
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Read these 3 books – Crossing the Chasm, Innovators Dilemma and Behind the Cloud.
AARON LEVIE