If you don’t go to every level of your company, you distance yourself from the marketplace and from your people.
AARON LEVIEModularize, don’t customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences.
More Aaron Levie Quotes
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Tip: Take the stodgiest, oldest, slowest moving industry you can find. And build amazing software for it.
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The 10% between 90% done to 100% done takes most of the time, causes most of the stress, but is all of the value.
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The most customer-centric organizations can answer any question by deciding what’s best for the customer, without ever having to ask.
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The only barrier to entry you can create is to consistently build a great product.
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In the enterprise you want to start intentionally small.
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The product that wins is the one that bridges customers to the future, not the one that requires a giant leap.
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You can look at the cost structure of an incumbent company and discover: where are they not going to be able to drop their prices… because that business model is fundamental to the existence of the company.
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Everything about the enterprise, and then by definition the software the enterprise uses has changed – just in the last 5 years.
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A lot of being productive personally is determined by how you organize your entire business. You can’t separate those two things.
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Too little process and you can’t get good work done. Too much process and you can’t get any work done. Most companies never find the middle.
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You want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem.
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In an IT lead world, incumbents generally win because they have the existing relationship with the IT organization.
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You’ll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.
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We didn’t really start the company to go build an enterprise software company.
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Look for new enabling technologies that create a wide gap between how things have been done and how they can be done.
AARON LEVIE