Go after the customers that are working in the future, but haven’t totally lost their minds.
AARON LEVIEInnovation is hard because solving problems people didn’t know they had & building something no one needs look identical at first.
More Aaron Levie Quotes
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Your product should sell itself, but that does not mean you don’t need salespeople.
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Better to be too early and have to try again, than be too late and have to catch up.
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I think I’m the kind of person who would be very difficult to employ – I’m pretty annoying, but driven.
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The only way to avoid disruption is to constantly do what you would if you were just starting out.
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We’re going from a world of customized software to standardized platforms.
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The 10% between 90% done to 100% done takes most of the time, causes most of the stress, but is all of the value.
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When you’re doing something you’re passionate about, stress becomes a featurenot a bug.
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We didn’t really start the company to go build an enterprise software company.
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Execute like there’s no tomorrow, strategize like there will be.
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Look for new enabling technologies that create a wide gap between how things have been done and how they can be done.
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It’s unfortunate biologically we have to sleep.
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You can keep ‘consumer’ DNA at the center of your product. That will always mean that adoption is easier.
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I don’t use many apps. I use naps.
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Startups often win because it’s easier to see what comes next when you don’t have to worry about maintaining what came last.
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The most customer-centric organizations can answer any question by deciding what’s best for the customer, without ever having to ask.
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Modularize, don’t customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences.
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We’re enamored with the concept that there’s always a price. But sometimes, your goal is to build a great company, not sell it.
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Opportunity lives at the intersection of what people need tomorrow and can be just barely built today.
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Better to be right about the trend and wrong about the implementation, than the other way around.
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Too little process and you can’t get good work done. Too much process and you can’t get any work done. Most companies never find the middle.
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Uber is a $3.5 billion lesson in building for how the world *should* work instead of optimizing for how the world *does* work
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Everything about the enterprise, and then by definition the software the enterprise uses has changed – just in the last 5 years.
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Tip: Take the stodgiest, oldest, slowest moving industry you can find. And build amazing software for it.
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The only barrier to entry you can create is to consistently build a great product.
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Innovation in tech favors the naive and the stubborn. If you are too rational you won’t tackle problems that others once failed at.
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Do things that incumbents can’t or won’t do because it’s economically or technically infeasible.
AARON LEVIE