I’m obsessed with speed. I’m always asking myself, ‘Why can’t we do things faster? Why can’t it happen more efficiently? Why is this requiring three meetings instead of one?’
AARON LEVIE
The only way to avoid disruption is to constantly do what you would if you were just starting out.
More Aaron Levie Quotes
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The IT model of the enterprise has become a lot more user lead.
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Startups live at the intersection of existential crisis and everything going perfectly great.
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The only way to avoid disruption is to constantly do what you would if you were just starting out.
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Go after the customers that are working in the future, but haven’t totally lost their minds.
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Innovation in tech favors the naive and the stubborn. If you are too rational you won’t tackle problems that others once failed at.
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You’ll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.
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We didn’t really start the company to go build an enterprise software company.
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If you’re waiting for encouragement from others, you’re doing it wrong. By the time people think an idea is good, it’s probably too late.
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It’s unfortunate biologically we have to sleep.
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Companies have never won. You’re always either fighting for survival, or fighting for relevance.
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The benefit to building a startup is that customers don’t have the same kind of friction when they adopt new technology.
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Tip: Take the stodgiest, oldest, slowest moving industry you can find. And build amazing software for it.
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Entrepreneurship: 10% coach, 20% player, 30% cheerleader, 40% waterboy.
AARON LEVIE