I don’t use many apps. I use naps.
AARON LEVIEIf every customer is using your product “correctly”, you’ll never learn anything interesting about what to do next.
More Aaron Levie Quotes
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Companies have never won. You’re always either fighting for survival, or fighting for relevance.
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Modularize, don’t customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences.
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Innovation is hard because solving problems people didn’t know they had & building something no one needs look identical at first.
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Every single industry is going through a major business model and technology oriented disruption.
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I’m obsessed with speed. I’m always asking myself, ‘Why can’t we do things faster? Why can’t it happen more efficiently? Why is this requiring three meetings instead of one?’
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The most customer-centric organizations can answer any question by deciding what’s best for the customer, without ever having to ask.
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You want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem.
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I think I’m the kind of person who would be very difficult to employ – I’m pretty annoying, but driven.
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Innovation in tech favors the naive and the stubborn. If you are too rational you won’t tackle problems that others once failed at.
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I think people are always able to achieve more than they think they can. While that’s cliche, I don’t know if managers think about that enough. You have to set your sights extremely high.
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I think bad politics are incredibly dangerous, so it’s important to make sure that people are communicating well. Culture and morale are super important. It’s best to not force it, but let it happen organically and genuinely.
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If people don’t think the odds are against you, you’re doing it wrong.
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Startups often win because it’s easier to see what comes next when you don’t have to worry about maintaining what came last.
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I’m certainly not into money and prestige. For me there is simply nothing more exciting than people involved in the creation of great products. That is what drives me.
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The only barrier to entry you can create is to consistently build a great product.
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You intentionally start small, because you will not be able to compete with an incumbent… because the incumbent is always going to go for the full solution.
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Uber is a $3.5 billion lesson in building for how the world *should* work instead of optimizing for how the world *does* work
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The benefit to building a startup is that customers don’t have the same kind of friction when they adopt new technology.
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Any time where the delta b/w what is possible and how things work today is at its widest, that’s an opportunity to go build new technology.
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The product that wins is the one that bridges customers to the future, not the one that requires a giant leap.
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If you’re waiting for encouragement from others, you’re doing it wrong. By the time people think an idea is good, it’s probably too late.
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If there could’ve ever been a magical time to build an enterprise software company, now is absolutely that time.
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Do things that incumbents can’t or won’t do because it’s economically or technically infeasible.
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We’re enamored with the concept that there’s always a price. But sometimes, your goal is to build a great company, not sell it.
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I have a lot of faults. I often interrupt in meetings. I talk too loud. I talk too fast.
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A lot of being productive personally is determined by how you organize your entire business. You can’t separate those two things.
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