The only barrier to entry you can create is to consistently build a great product.
AARON LEVIEAlways look for these changing technology factors- any market that has a significant change in the underlying raw materials …or enabling factors, is an environment that is about to change in a very significant way.
More Aaron Levie Quotes
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Focus too much on the near-term and you won’t get tomorrow’s customers, focus too much on the long-term and you won’t get today’s.
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Why we do what we do: that moment when you get to see the future on your computer screen before the rest of the world.
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All we’re really doing is repeating technologies that were tried 10, 20, 30 years ago… it’s just that it was too expensive, too unusable, and we didn’t have the enabling technologies to make it possible.
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You want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem.
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Start with the assumption that the best way to do something is not the way it’s being done right now.
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Too little process and you can’t get good work done. Too much process and you can’t get any work done. Most companies never find the middle.
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You intentionally start small, because you will not be able to compete with an incumbent… because the incumbent is always going to go for the full solution.
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In a user lead model, users are bringing in their own technology… and you can build software then, around the user.
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If you’re waiting for encouragement from others, you’re doing it wrong. By the time people think an idea is good, it’s probably too late.
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Look for new enabling technologies that create a wide gap between how things have been done and how they can be done.
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Startups live at the intersection of existential crisis and everything going perfectly great.
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It’s unfortunate biologically we have to sleep.
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I think people are always able to achieve more than they think they can. While that’s cliche, I don’t know if managers think about that enough. You have to set your sights extremely high.
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The benefit to building a startup is that customers don’t have the same kind of friction when they adopt new technology.
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Everything about the enterprise, and then by definition the software the enterprise uses has changed – just in the last 5 years.
AARON LEVIE