The most customer-centric organizations can answer any question by deciding what’s best for the customer, without ever having to ask.
AARON LEVIE
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Look for new enabling technologies that create a wide gap between how things have been done and how they can be done.
More Aaron Levie Quotes
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I think bad politics are incredibly dangerous, so it’s important to make sure that people are communicating well. Culture and morale are super important. It’s best to not force it, but let it happen organically and genuinely.
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We’re enamored with the concept that there’s always a price. But sometimes, your goal is to build a great company, not sell it.
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You can look at the cost structure of an incumbent company and discover: where are they not going to be able to drop their prices… because that business model is fundamental to the existence of the company.
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Entrepreneurship: 10% coach, 20% player, 30% cheerleader, 40% waterboy.
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The only way to avoid disruption is to constantly do what you would if you were just starting out.
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Any time where the delta b/w what is possible and how things work today is at its widest, that’s an opportunity to go build new technology.
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You can keep ‘consumer’ DNA at the center of your product. That will always mean that adoption is easier.
AARON LEVIE