If people don’t think the odds are against you, you’re doing it wrong.
AARON LEVIEIt’s unfortunate biologically we have to sleep.
More Aaron Levie Quotes
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Focus too much on the near-term and you won’t get tomorrow’s customers, focus too much on the long-term and you won’t get today’s.
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Always look for these changing technology factors- any market that has a significant change in the underlying raw materials …or enabling factors, is an environment that is about to change in a very significant way.
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You can keep ‘consumer’ DNA at the center of your product. That will always mean that adoption is easier.
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My dad is a chemical engineer, and my mom was a teacher. They were pretty serious about education, but I always thought about things a little bit differently.
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If you’re waiting for encouragement from others, you’re doing it wrong. By the time people think an idea is good, it’s probably too late.
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If there could’ve ever been a magical time to build an enterprise software company, now is absolutely that time.
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Uber is a $3.5 billion lesson in building for how the world *should* work instead of optimizing for how the world *does* work
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The most customer-centric organizations can answer any question by deciding what’s best for the customer, without ever having to ask.
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There’s a lot of pride that business owners have. It’s actually really critical that pride and ownership extends to everyone in the organization. I think of everyone is in the same boat in driving the company forward.
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Opportunity lives at the intersection of what people need tomorrow and can be just barely built today.
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We didn’t really start the company to go build an enterprise software company.
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I think bad politics are incredibly dangerous, so it’s important to make sure that people are communicating well. Culture and morale are super important. It’s best to not force it, but let it happen organically and genuinely.
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The benefit to building a startup is that customers don’t have the same kind of friction when they adopt new technology.
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If every customer is using your product “correctly”, you’ll never learn anything interesting about what to do next.
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If you don’t go to every level of your company, you distance yourself from the marketplace and from your people.
AARON LEVIE