I think people are always able to achieve more than they think they can. While that’s cliche, I don’t know if managers think about that enough. You have to set your sights extremely high.
AARON LEVIEIt’s unfortunate biologically we have to sleep.
More Aaron Levie Quotes
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The most customer-centric organizations can answer any question by deciding what’s best for the customer, without ever having to ask.
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The best technology is aimed far enough in the future that it stands out, but close enough to the present that it blends in.
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Better to be right about the trend and wrong about the implementation, than the other way around.
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Start with the assumption that the best way to do something is not the way it’s being done right now.
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You can keep ‘consumer’ DNA at the center of your product. That will always mean that adoption is easier.
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All we’re really doing is repeating technologies that were tried 10, 20, 30 years ago… it’s just that it was too expensive, too unusable, and we didn’t have the enabling technologies to make it possible.
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In a user lead model, users are bringing in their own technology… and you can build software then, around the user.
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Opportunity lives at the intersection of what people need tomorrow and can be just barely built today.
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Startups live at the intersection of existential crisis and everything going perfectly great.
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You intentionally start small, because you will not be able to compete with an incumbent… because the incumbent is always going to go for the full solution.
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I think I’m the kind of person who would be very difficult to employ – I’m pretty annoying, but driven.
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If you don’t go to every level of your company, you distance yourself from the marketplace and from your people.
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Focus too much on the near-term and you won’t get tomorrow’s customers, focus too much on the long-term and you won’t get today’s.
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It’s unfortunate biologically we have to sleep.
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Everything about the enterprise, and then by definition the software the enterprise uses has changed – just in the last 5 years.
AARON LEVIE






