In this ever-changing society, the most powerful and enduring brands are built from the heart.
HOWARD SCHULTZ
Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
More Howard Schultz Quotes
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In this ever-changing society, the most powerful and enduring brands are built from the heart.
HOWARD SCHULTZ -
Who wants a dream that’s near-fetched?
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I honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where we would have more than 10,000 stores around the world. It has just been an incredible journey for all of us.
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In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
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We would take something old and tired and common – coffee – and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.
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Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
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It’s one thing to dream, but when the moment is right, you’ve got to be willing to leave what’s familiar and go out to find your own sound.
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My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
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Don’t be threatened by people smarter than you.
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Success is the by-product when you work toward the target.
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Social and digital media is a bullet train, and that bullet train is not coming home.
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We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
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Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture.
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Always challenge the old ways.
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Whatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.
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We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.
HOWARD SCHULTZ