Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
HOWARD SCHULTZIn times of adversity and change, we really discover who we are and what we’re made of.
More Howard Schultz Quotes
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And with the right mentor, don’t be afraid to expose your vulnerabilities. Admit you don’t know what you don’t know. When you acknowledge your weaknesses and ask for advice, you’ll be surprised how much others will help.
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China traditionally has been a tea-drinking country but we turned them into coffee drinkers.
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Success is empty if you arrive at the finish line alone.
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Who wants a dream that’s near-fetched?
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My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
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It’s one thing to dream, but when the moment is right, you’ve got to be willing to leave what’s familiar and go out to find your own sound.
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Don’t settle! Embrace a dream–and keep dreaming. Don’t be a bystander. Take it personally.
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Risk more than others think safe.
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At its core, I believe leadership is about instilling confidence in others.
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I can’t imagine a day without coffee. I can’t imagine!
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If you want to achieve widespread impact and lasting value, be bold.
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Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.
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Cutting prices or putting things on sale is not sustainable business strategy.
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.
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The premium single-cup segment is the fastest-growing business within the global coffee industry.
HOWARD SCHULTZ