I honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where we would have more than 10,000 stores around the world. It has just been an incredible journey for all of us.
HOWARD SCHULTZRisk more than others think safe.
More Howard Schultz Quotes
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You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
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Social and digital media is a bullet train, and that bullet train is not coming home.
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If you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible.
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Great companies are defined by their discipline and their understanding of who they are and who they are not.
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Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
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People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.
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This may sound a bit naive, but I got here by believing in big dreams.
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Don’t be threatened by people smarter than you.
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We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
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Cutting prices or putting things on sale is not sustainable business strategy.
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If you want to achieve widespread impact and lasting value, be bold.
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Risk more than others think safe.
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Who wants a dream that’s near-fetched?
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Business leaders cannot be bystanders.
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I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.
HOWARD SCHULTZ