A great brand is a story that never stops unfolding.
TONY HSIEHZappos is a customer service company that just happens to sell shoes.
More Tony Hsieh Quotes
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Whatever you’re thinking, think bigger.
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What’s the best way to build a brand for the long term? In a word: culture.
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Open, honest communication is the best foundation for any relationship, but remember that at the end of the day it’s not what you say or what you do, but how you make people feel that matters the most.
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The ultimate definition of success is: you could lose everything that you have and truly be okay with it. Your happiness isn’t based on external factors.
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Businesses often forget about the culture, and ultimately, they suffer for it because you can’t deliver good service from unhappy employees.
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There’s a big difference between motivation and inspiration: Inspire through values and motivation takes care of itself.
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Just figure out what your personal values are then just make those the corporate values.
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It doesn’t cost anything to say hi when you pass someone else in the hallway, whereas, most corporations if you pass you avoid eye contact.
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Things are never as bad or as good as they seem.
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Your culture is your brand.
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The best businesses are really ones that can combine passion, profits, and purpose.
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Help inspire people to realize they are capable of changing the world.
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If someone is self-aware, then they can always continue to grow. If they’re not self-aware, I think it’s harder for them to evolve or adapt beyond who they already are.
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I think the most important thing is just if you hire people whose personal values match the corporate core values – and not just the stated ones.
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We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.
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