What’s the best way to build a brand for the long term? In a word: culture.
TONY HSIEHWithout conscious and deliberate effort, inertia always wins.
More Tony Hsieh Quotes
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To never forget that the most important thing in life is the quality of life we lead.
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Hopefully 10 years from now people won’t even realize we started out selling shoes. They will just think about Zappos as a place to get the best customer service.
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Be true to yourself. If you follow that principle, a lot of decisions are actually pretty easy.
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A great brand is a story that never stops unfolding.
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The ultimate definition of success is: you could lose everything that you have and truly be okay with it. Your happiness isn’t based on external factors.
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There’s a big difference between motivation and inspiration: Inspire through values and motivation takes care of itself.
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Most innovation comes from outside your industry applied to your own
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I made a list of the happiest periods of my life & I realized that none of them involve money.
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I thought about how easily we are all brainwashed by our society and culture to stop thinking and just assume by default that more money equals more success and more happiness, when ultimately happiness is really just about enjoying life.
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Your culture is your brand.
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Your personal core values define who you are, and a company’s core values ultimately define the company’s character and brand. For individuals, character is destiny. For organizations, culture is destiny.
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Don’t play games that you don’t understand, even if you see lots of other people making money from them.
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The problem when someone feels burned out, bored, unchallenged, or stifled by their work is not the job itself but rather the environment and playground rules given to them to do the job at hand.
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I think everyone should get a little exposure to computer science because it really forces you to think in a slightly different way, and it’s a skill that you can apply in life in general, whether you end up in computer science or not.
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Learn by doing. Theory is nice, but nothing replaces actual experience.
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