Help shape the stories that people are telling about you.
TONY HSIEHWithout conscious and deliberate effort, inertia always wins.
More Tony Hsieh Quotes
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A bigger business is like a cruise ship: There are lots of amenities and you can go a lot further, but it’s harder to turn quickly.
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Have fun. The game is a lot more enjoyable when you’re trying to do more than just make money.
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Be true to yourself. If you follow that principle, a lot of decisions are actually pretty easy.
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I think the most important thing is just if you hire people whose personal values match the corporate core values – and not just the stated ones.
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I think everyone should get a little exposure to computer science because it really forces you to think in a slightly different way, and it’s a skill that you can apply in life in general, whether you end up in computer science or not.
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Don’t be cocky. Don’t be flashy. There’s always someone better than you.
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Launching a business is kind of like a motorboat: You can go very quickly and turn fast.
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Your brand is your culture.
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Don’t play games that you don’t understand, even if you see lots of other people making money from them.
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I view my role more as trying to set up an environment where the personalities, creativity and individuality of all the different employees come out and can shine.
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For individuals, character is destiny. For organizations, culture is destiny.
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Learn by doing. Theory is nice, but nothing replaces actual experience.
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To never forget that the most important thing in life is the quality of life we lead.
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If you’re focused on the friendship as its own reward, serendipitous stuff just happens. I know that sounds weird, but I can tell you for our 12 years of existence, it’s actually how a lot of stuff happens.
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Having a higher purpose is more than just about profits. You actually end up making more profits in the long run because employees really are a lot more engaged and customers see the higher purpose in the company.
TONY HSIEH






