Business leaders cannot be bystanders.
HOWARD SCHULTZEurope has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
More Howard Schultz Quotes
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If you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible.
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Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
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I can’t imagine a day without coffee. I can’t imagine!
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Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can’t cut enough costs to save your way to prosperity.
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The hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.
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You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
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The premium single-cup segment is the fastest-growing business within the global coffee industry.
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Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture.
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Don’t settle! Embrace a dream–and keep dreaming. Don’t be a bystander. Take it personally.
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The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we’re doing business, were trying to manage the business through the lens of humanity.
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I don’t have any secret sauce and I’m no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.
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Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
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Who wants a dream that’s near-fetched?
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Risk more than others think safe.
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In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
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