I honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where we would have more than 10,000 stores around the world. It has just been an incredible journey for all of us.
HOWARD SCHULTZThe success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we’re doing business, were trying to manage the business through the lens of humanity.
More Howard Schultz Quotes
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Everyone starts strong. Success comes to those with unwavering commitment to be at the end.
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Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
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In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
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Any business today that embraces the status quo as an operating principle is going to be on a death march.
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Starbucks trying to build a different kind of company around the balance of profitably and benevolence. A social conscience. And that isn’t a program it has to be a way of life.
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Cutting prices or putting things on sale is not sustainable business strategy.
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We have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the heart and the soul and the conscience of the company.
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Great companies are defined by their discipline and their understanding of who they are and who they are not.
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Always challenge the old ways.
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I think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, ‘I’m going to do this’.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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Sometimes you have to create the thing you want to be part of.
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People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.
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Good results is not an entitlement. It has to be earned and earned each individual working day via the lens of humility.
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Don’t settle! Embrace a dream–and keep dreaming. Don’t be a bystander. Take it personally.
HOWARD SCHULTZ






