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The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we’re doing business, were trying to manage the business through the lens of humanity.

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Success is best when it is shared.
HOWARD SCHULTZ

Best One Liner Share Success Team Work
My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
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Expose Life Parents
In this ever-changing society, the most powerful and enduring brands are built from the heart.
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Build Change Endurance Heart Powerful Society Yourself
Business leaders cannot be bystanders.
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Business Leadership One Liner Stand
Good results is not an entitlement. It has to be earned and earned each individual working day via the lens of humility.
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Day Earn Goodness Humility Result Work
The premium single-cup segment is the fastest-growing business within the global coffee industry.
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Business Coffee Fast Growth Industry
Great companies are defined by their discipline and their understanding of who they are and who they are not.
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Company Definition Discipline Greatness Understand
Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.
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Color Creation Fashion Hot Right Trend
A great business has to have a conscience. You have to know who you are and who you are not.
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Business Conscience Greatness Identity Yourself
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
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Advertisement Greatness Marketing Money Ourselves People Thinking Training
Risk more than others think safe.
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Inspirational One Liner Risk Safety Thinking
Be bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.
HOWARD SCHULTZ

Bold Give Up Integrity Yourself
Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.
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Brand Character Company Emotional Endurance Greatness Relationship Trust
Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.
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Balance Discipline Embrace Growth Intuition Status
Any business today that embraces the status quo as an operating principle is going to be on a death march.
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Business Death Embrace Operation Principle
Success is the by-product when you work toward the target.
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Result Success Target

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