I honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where we would have more than 10,000 stores around the world. It has just been an incredible journey for all of us.
HOWARD SCHULTZThe success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we’re doing business, were trying to manage the business through the lens of humanity.
More Howard Schultz Quotes
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China traditionally has been a tea-drinking country but we turned them into coffee drinkers.
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Don’t be threatened by people smarter than you.
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Sometimes you have to create the thing you want to be part of.
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Every step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.
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Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture.
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Great companies are defined by their discipline and their understanding of who they are and who they are not.
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A great business has to have a conscience. You have to know who you are and who you are not.
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.
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When companies fail, or fail to grow, it’s almost always because they don’t invest in the people, the systems, and the processes they need.
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But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
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And with the right mentor, don’t be afraid to expose your vulnerabilities. Admit you don’t know what you don’t know. When you acknowledge your weaknesses and ask for advice, you’ll be surprised how much others will help.
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Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
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We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
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Who wants a dream that’s near-fetched?
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You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
HOWARD SCHULTZ