Entrepreneurship: 10% coach, 20% player, 30% cheerleader, 40% waterboy.
AARON LEVIEYou want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem.
More Aaron Levie Quotes
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There’s a lot of pride that business owners have. It’s actually really critical that pride and ownership extends to everyone in the organization. I think of everyone is in the same boat in driving the company forward.
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If there could’ve ever been a magical time to build an enterprise software company, now is absolutely that time.
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Do things that incumbents can’t or won’t do because it’s economically or technically infeasible.
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In the enterprise you want to start intentionally small.
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Uber is a $3.5 billion lesson in building for how the world *should* work instead of optimizing for how the world *does* work
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Startups often win because it’s easier to see what comes next when you don’t have to worry about maintaining what came last.
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Always look for these changing technology factors- any market that has a significant change in the underlying raw materials …or enabling factors, is an environment that is about to change in a very significant way.
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When you’re doing something you’re passionate about, stress becomes a featurenot a bug.
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The 10% between 90% done to 100% done takes most of the time, causes most of the stress, but is all of the value.
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You want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem.
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We didn’t really start the company to go build an enterprise software company.
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You’ll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.
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If every customer is using your product “correctly”, you’ll never learn anything interesting about what to do next.
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Start with the assumption that the best way to do something is not the way it’s being done right now.
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If people don’t think the odds are against you, you’re doing it wrong.
AARON LEVIE