All we’re really doing is repeating technologies that were tried 10, 20, 30 years ago… it’s just that it was too expensive, too unusable, and we didn’t have the enabling technologies to make it possible.
AARON LEVIEYou want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem.
More Aaron Levie Quotes
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When you’re doing something you’re passionate about, stress becomes a featurenot a bug.
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The chance of failure is almost always better than the guarantee of never knowing.
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Opportunity lives at the intersection of what people need tomorrow and can be just barely built today.
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Start with something simple and small, then expand over time. If people call it a ‘toy’ you’re definitely onto something.
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Your product should sell itself, but that does not mean you don’t need salespeople.
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The benefit to building a startup is that customers don’t have the same kind of friction when they adopt new technology.
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Listen to your customers, but don’t always build exactly what they’re telling you. This is a really key distinction around building enterprise software.
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In the enterprise you want to start intentionally small.
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The 10% between 90% done to 100% done takes most of the time, causes most of the stress, but is all of the value.
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What happens to the Microsofts, Oracles and IBMs of the world is that when they get big enough, they don’t think they need to bring that same level of focus and energy to the end-user experience.
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The product that wins is the one that bridges customers to the future, not the one that requires a giant leap.
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I’m certainly not into money and prestige. For me there is simply nothing more exciting than people involved in the creation of great products. That is what drives me.
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A lot of being productive personally is determined by how you organize your entire business. You can’t separate those two things.
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There’s a lot of pride that business owners have. It’s actually really critical that pride and ownership extends to everyone in the organization. I think of everyone is in the same boat in driving the company forward.
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Everything about the enterprise, and then by definition the software the enterprise uses has changed – just in the last 5 years.
AARON LEVIE