It’s unfortunate biologically we have to sleep.
AARON LEVIEYou can look at the cost structure of an incumbent company and discover: where are they not going to be able to drop their prices… because that business model is fundamental to the existence of the company.
More Aaron Levie Quotes
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Start with the assumption that the best way to do something is not the way it’s being done right now.
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Look for new enabling technologies that create a wide gap between how things have been done and how they can be done.
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Companies have never won. You’re always either fighting for survival, or fighting for relevance.
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Sometimes things are the way they are and can’t be changed, other times it’s because no one ever tried. Your job is to find the latter.
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Startups often win because it’s easier to see what comes next when you don’t have to worry about maintaining what came last.
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The most customer-centric organizations can answer any question by deciding what’s best for the customer, without ever having to ask.
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Too little process and you can’t get good work done. Too much process and you can’t get any work done. Most companies never find the middle.
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Innovation is hard because solving problems people didn’t know they had & building something no one needs look identical at first.
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What happens to the Microsofts, Oracles and IBMs of the world is that when they get big enough, they don’t think they need to bring that same level of focus and energy to the end-user experience.
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Entrepreneurship: 10% coach, 20% player, 30% cheerleader, 40% waterboy.
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You’ll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.
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You intentionally start small, because you will not be able to compete with an incumbent… because the incumbent is always going to go for the full solution.
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We’re going from a world of customized software to standardized platforms.
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In an IT lead world, incumbents generally win because they have the existing relationship with the IT organization.
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Why we do what we do: that moment when you get to see the future on your computer screen before the rest of the world.
AARON LEVIE