I’m obsessed with speed. I’m always asking myself, ‘Why can’t we do things faster? Why can’t it happen more efficiently? Why is this requiring three meetings instead of one?’
AARON LEVIEWe didn’t really start the company to go build an enterprise software company.
More Aaron Levie Quotes
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Better to be too early and have to try again, than be too late and have to catch up.
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All we’re really doing is repeating technologies that were tried 10, 20, 30 years ago… it’s just that it was too expensive, too unusable, and we didn’t have the enabling technologies to make it possible.
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In an IT lead world, incumbents generally win because they have the existing relationship with the IT organization.
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You can look at the cost structure of an incumbent company and discover: where are they not going to be able to drop their prices… because that business model is fundamental to the existence of the company.
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If you’re waiting for encouragement from others, you’re doing it wrong. By the time people think an idea is good, it’s probably too late.
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You’ll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.
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The best technology is aimed far enough in the future that it stands out, but close enough to the present that it blends in.
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Any time where the delta b/w what is possible and how things work today is at its widest, that’s an opportunity to go build new technology.
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If you don’t go to every level of your company, you distance yourself from the marketplace and from your people.
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Too little process and you can’t get good work done. Too much process and you can’t get any work done. Most companies never find the middle.
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It’s unfortunate biologically we have to sleep.
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Innovation in tech favors the naive and the stubborn. If you are too rational you won’t tackle problems that others once failed at.
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The only way to avoid disruption is to constantly do what you would if you were just starting out.
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Always look for these changing technology factors- any market that has a significant change in the underlying raw materials …or enabling factors, is an environment that is about to change in a very significant way.
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The chance of failure is almost always better than the guarantee of never knowing.
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My dad is a chemical engineer, and my mom was a teacher. They were pretty serious about education, but I always thought about things a little bit differently.
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Tip: Take the stodgiest, oldest, slowest moving industry you can find. And build amazing software for it.
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If every customer is using your product “correctly”, you’ll never learn anything interesting about what to do next.
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The product that wins is the one that bridges customers to the future, not the one that requires a giant leap.
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Go after the customers that are working in the future, but haven’t totally lost their minds.
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I think people are always able to achieve more than they think they can. While that’s cliche, I don’t know if managers think about that enough. You have to set your sights extremely high.
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Startups often win because it’s easier to see what comes next when you don’t have to worry about maintaining what came last.
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Every single industry is going through a major business model and technology oriented disruption.
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We didn’t really start the company to go build an enterprise software company.
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Why we do what we do: that moment when you get to see the future on your computer screen before the rest of the world.
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That’s already been tried before only means the first attempt got it wrong.
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