Read these 3 books – Crossing the Chasm, Innovators Dilemma and Behind the Cloud.
AARON LEVIERead these 3 books – Crossing the Chasm, Innovators Dilemma and Behind the Cloud.
AARON LEVIEYou’ll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.
AARON LEVIEBetter to be too early and have to try again, than be too late and have to catch up.
AARON LEVIEThe product that wins is the one that bridges customers to the future, not the one that requires a giant leap.
AARON LEVIEWe didn’t really start the company to go build an enterprise software company.
AARON LEVIEJeff Bezos is opening a retail store and owns a newspaper. Turns out everything we thought about the Internet is wrong.
AARON LEVIEIf you don’t go to every level of your company, you distance yourself from the marketplace and from your people.
AARON LEVIESometimes things are the way they are and can’t be changed, other times it’s because no one ever tried. Your job is to find the latter.
AARON LEVIEInnovation is hard because solving problems people didn’t know they had & building something no one needs look identical at first.
AARON LEVIEBetter to be right about the trend and wrong about the implementation, than the other way around.
AARON LEVIEIf every customer is using your product “correctly”, you’ll never learn anything interesting about what to do next.
AARON LEVIEThe only way to avoid disruption is to constantly do what you would if you were just starting out.
AARON LEVIEThe chance of failure is almost always better than the guarantee of never knowing.
AARON LEVIEIn the enterprise you want to start intentionally small.
AARON LEVIEI’m certainly not into money and prestige. For me there is simply nothing more exciting than people involved in the creation of great products. That is what drives me.
AARON LEVIEToo little process and you can’t get good work done. Too much process and you can’t get any work done. Most companies never find the middle.
AARON LEVIE