Read these 3 books – Crossing the Chasm, Innovators Dilemma and Behind the Cloud.
AARON LEVIERead these 3 books – Crossing the Chasm, Innovators Dilemma and Behind the Cloud.
AARON LEVIEAlways look for these changing technology factors- any market that has a significant change in the underlying raw materials …or enabling factors, is an environment that is about to change in a very significant way.
AARON LEVIEStart with something simple and small, then expand over time. If people call it a ‘toy’ you’re definitely onto something.
AARON LEVIEIf you don’t go to every level of your company, you distance yourself from the marketplace and from your people.
AARON LEVIEIf every customer is using your product “correctly”, you’ll never learn anything interesting about what to do next.
AARON LEVIEIf people don’t think the odds are against you, you’re doing it wrong.
AARON LEVIEYou want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem.
AARON LEVIEIf there could’ve ever been a magical time to build an enterprise software company, now is absolutely that time.
AARON LEVIEJeff Bezos is opening a retail store and owns a newspaper. Turns out everything we thought about the Internet is wrong.
AARON LEVIEI’m obsessed with speed. I’m always asking myself, ‘Why can’t we do things faster? Why can’t it happen more efficiently? Why is this requiring three meetings instead of one?’
AARON LEVIEWhen you’re doing something you’re passionate about, stress becomes a featurenot a bug.
AARON LEVIEYour product should sell itself, but that does not mean you don’t need salespeople.
AARON LEVIEWe’re enamored with the concept that there’s always a price. But sometimes, your goal is to build a great company, not sell it.
AARON LEVIEThe 10% between 90% done to 100% done takes most of the time, causes most of the stress, but is all of the value.
AARON LEVIEThat’s already been tried before only means the first attempt got it wrong.
AARON LEVIEThe best technology is aimed far enough in the future that it stands out, but close enough to the present that it blends in.
AARON LEVIE