The product that wins is the one that bridges customers to the future, not the one that requires a giant leap.
AARON LEVIEStart with the assumption that the best way to do something is not the way it’s being done right now.
More Aaron Levie Quotes
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Innovation in tech favors the naive and the stubborn. If you are too rational you won’t tackle problems that others once failed at.
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Always look for these changing technology factors- any market that has a significant change in the underlying raw materials …or enabling factors, is an environment that is about to change in a very significant way.
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Modularize, don’t customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences.
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I don’t use many apps. I use naps.
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Everything about the enterprise, and then by definition the software the enterprise uses has changed – just in the last 5 years.
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You intentionally start small, because you will not be able to compete with an incumbent… because the incumbent is always going to go for the full solution.
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If you’re waiting for encouragement from others, you’re doing it wrong. By the time people think an idea is good, it’s probably too late.
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If you don’t go to every level of your company, you distance yourself from the marketplace and from your people.
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Startups often win because it’s easier to see what comes next when you don’t have to worry about maintaining what came last.
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Companies have never won. You’re always either fighting for survival, or fighting for relevance.
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There’s a lot of pride that business owners have. It’s actually really critical that pride and ownership extends to everyone in the organization. I think of everyone is in the same boat in driving the company forward.
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Start with something simple and small, then expand over time. If people call it a ‘toy’ you’re definitely onto something.
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Do things that incumbents can’t or won’t do because it’s economically or technically infeasible.
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Too little process and you can’t get good work done. Too much process and you can’t get any work done. Most companies never find the middle.
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Why we do what we do: that moment when you get to see the future on your computer screen before the rest of the world.
AARON LEVIE