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All customer expectations are only what you and your competitor have led him to expect. He knows nothing else.

W. Edwards Deming

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Al Competitor Customer Else Expect Expectation Know Nothing Only

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

So nobody really thought much about quality. Why should they? The world bought everything America produced. It was a prescription for disaster.
W. EDWARDS DEMING

Bought Disaster Everything Much Nobody Prescription Produce Quality
Declining productivity and quality means your unit production costs stay high but you don’t have as much to sell.
W. EDWARDS DEMING

Cost Decline High Mean Must Production Quality Sell Until
Any manager can do well in an expanding market.
W. EDWARDS DEMING

Any Manager Expand Market Well
The prevailing system of management has crushed fun out of the workplace.
W. EDWARDS DEMING

Crush Fun Management Out Prevail System Workplace
The big problems are where people don’t realise they have one in the first place.
W. EDWARDS DEMING

Big Customer First Good One People Place Problem Realise Some Where
Customer expectations? Nonsense. No customer ever asked for the electric light, the pneumatic tire, the VCR, or the CD.
W. EDWARDS DEMING

Ask Cd Custom Customer Electric Ever Expectation Light Nonsense Pneumatic Tire Vcr
I predicted in 1950 that in five years, manufacturers the world over would be screaming for protection. It took only four years.
W. EDWARDS DEMING

Ago Five Four Manufacture Over Predict Protection Scream Took World Year
Rational behavior requires theory. Reactive behavior requires only reflex action.
W. EDWARDS DEMING

Action Behaviour Rational Reactive Relax Require Theory
In 1945, the world was in a shambles. American companies had no competition.
W. EDWARDS DEMING

Company Competition Country No Shamble Worlld Year
Quality’ means what will sell and do a customer some good – at least try to.
W. EDWARDS DEMING

Customer Good Least Mean Quality Sell Some Try Will
Export anything to a friendly country except American management.
W. EDWARDS DEMING

Anything Country Except Export Friendly Management
Customers that boast about your project or service, and that bring friends with them.
W. EDWARDS DEMING

Boast Bring Customer Friend Project Service Them
The average American worker has fifty interruptions a day, of which seventy percent have nothing to do with work.
W. EDWARDS DEMING

Average Country Day Fiftym Interruption Nothing Percent Seventh Work Worker
All anyone asks for is a chance to work with pride.
W. EDWARDS DEMING

All Anyone Ask Change Pride Work
The sure way to increase productivity is to better administrate man and machine.
W. EDWARDS DEMING

Administrative Better Increase Machine Men Productivity Sure Way
We are here to make another world.
W. EDWARDS DEMING

Another Here Make We World

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